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A Third Eye View of Emerging Markets

Sep 8, 2022

Ethnography helps to identify upcoming consumer trends, but also requires a lot of preparation to select the countries for research and frequency of visits. In this latest podcast Tassos discusses why desk top research tells you very little about the consumer is thinking, how his research has changed over the years and...


Jul 12, 2022

Which new habits will remain post COVID, how are consumers reacting to rising inflation and why have the pets come in from the cold? Tassos Stassopoulos shares the insights from his recent immersion trip to Brazil and discusses the wide-reaching impact of the digital banking revolution sweeping Latin America’s largest...