Nov 4, 2019
What can investors learn from ethnographic research to help in understanding the bigger picture in Emerging Markets? In this podcast Tassos Stassopoulos and Gita Ghate, Founder and CEO of Third Eye, talk about the importance of avoiding biases when listening to consumers, how Indian society is changing, and where Gita...
Oct 16, 2019
How can you spot emerging consumer trends before they show up in statistics? This podcast focuses on ethnography, the processes involved with finding the right people to build a holistic picture on future trends. To understand more about how these powerful, relevant insights are generated, Tassos Stassopoulos speaks to...
Sep 30, 2019
Societies in Emerging Markets are changing, but many people assume that with modernisation comes westernisation. In this podcast Tassos Stassopoulos talks to Mike Ivatt about how the increasing ability for countries to produce their own content leads to the development of their own identities, staying connected to their...
May 22, 2019
Big Data can give us faster and more detailed information about what is happening. But, especially in Emerging Markets, statistics and data often mislead or miss major trends as they struggle to keep up with fast-moving societies. In this podcast we discuss how analysing data and statistics might help you to understand...
Apr 8, 2019
Emerging Markets are undergoing dramatic change at breath-taking speeds, impacting their societies, culture and the way they consume. In this podcast Tassos Stassopoulos discusses how brands with cultural or religious underpinning can connect with EM consumers through their values, leaving multinationals behind....