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A Third Eye View of Emerging Markets

Sep 8, 2022

Ethnography helps to identify upcoming consumer trends, but also requires a lot of preparation to select the countries for research and frequency of visits. In this latest podcast Tassos discusses why desk top research tells you very little about the consumer is thinking, how his research has changed over the years and...


Jul 12, 2022

Which new habits will remain post COVID, how are consumers reacting to rising inflation and why have the pets come in from the cold? Tassos Stassopoulos shares the insights from his recent immersion trip to Brazil and discusses the wide-reaching impact of the digital banking revolution sweeping Latin America’s largest...


Nov 16, 2020

Covid-19 has fundamentally changed the world, our habits and behaviours. How do you distinguish between consumer trends which are set for the long-term and those which will evaporate once the pandemic recedes? Mike Ivatt and Tassos Stassopoulos discuss finding trends in an anxious and socially distanced world,...


Spotting trends in an anxious world

Nov 16, 2020

Covid-19 has fundamentally changed the world, our habits and behaviours. How do you distinguish between consumer trends which are set for the long-term and those which will evaporate once the pandemic recedes? Mike Ivatt and Tassos Stassopoulos discuss finding trends in an anxious and socially distanced world,...


Jun 23, 2020

It is often assumed that growth in Emerging Markets stems from the expanding youth population. On-the-ground insights, however, point to an overlooked longevity dividend, where people in urban areas carry on working to an older age, even starting new businesses or careers, in order to continue making connections...